Going viral has its fair share of negativity, says Deepika’s lookalike

Ever since social media noticed his resemblance to actress Deepika Padukone, Rijuta Ghosh Deb as the actor’s lookalike went viral

Rijuta Ghosh Deb went viral as the actor’s lookalike ever since social media spotted him resembling actor Deepika Padukone. With recognition and love came hatred. Offensive comments like ‘cheap movie version’ and ‘first copy’ forced the Kolkata-born digital producer to take “a conscious decision” to avoid comments for the sake of his mental health.

The 29-year-old says, “Going viral has its fair share of hatred and negativity. Unnecessary hate on social media has always been a part of the platform. I’ve never been a fan of this. I think the only way to maintain mental health is through selective viewing. ,

Mention that going viral has its benefits too – for example, Alia Bhatt’s lookalike Celesty Bairagi recently bagged a TV show – and Deb comments: “It makes me happy that people have to pursue their dreams. There are opportunities like these to move forward.”

As far as the word doppelgnger goes, Deb wouldn’t call herself that. ,peace (2007) was released when I was in school. Since then, I’ve been told how we look [similar], We have some similarities, but we are also very different,” she says.

A corporate professional, she says that content creation has always been her hobby. “It’s a passion, an outlet of creativity! It’s never been about competition for me,” says Deb, who shuttles between Munich and Kolkata because her immediate family is based in Germany.

author tweets @nainarora8

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