Fox-owned free ad-supported streaming service Tubi is now available in Costa Rica, Ecuador, El Salvador, Guatemala and Panama — an expansion that has doubled its global footprint and fueled the company’s interest in capturing a more Latin American audience. gives a signal.
Consumers in these five Latin American countries now have access to Tubi’s library and will be able to watch titles – with subtitles or dubs in Spanish – on a variety of devices such as desktop, iPhone, iPad, Apple TV, LG TV, Samsung TV. , Roku TVs, Amazon Fire TV Stick devices, VIDAA Smart OS on Hisense TVs, Google TVs and other Android TV OS devices, as well as the Microsoft Store on Windows. Ecuador is the only country where Roku is not supported.
Viewers in five countries can also stream regionally produced TV series such as “Bienvenida Realidad,” “Atrapada” and “El Sexo” – in addition to free movies like “The Green Hornet,” “Hellboy,” “American Psycho,” and others. can do. Debbies,” plus local versions of “The Nanny,” “Bewitched,” and “Married With Kids.” Tubi will also feature the TV series “La’s Finest” and “Masters of Sex.”
Tubi has been slow to expand into other countries compared to its competitors. Disney+ has launched in over 80 countries and is aiming for a total of 160 countries by 2023. Netflix is streaming in 190 countries. Tubi is available in the United States, Canada, Mexico, New Zealand and Australia, as well as these additional five Latin American countries.
Tubi’s expansion into Latin America puts it better positioned in the race for world expansion as Latin America is a growing market and a major focus for streaming services. Lab (Latin America Business Stories) predicted that Latin America’s streaming subscriptions will more than double over the next three years, reaching 110 million viewers in 2025. The company told TechCrunch that further expansion in Latin America is not yet scheduled.
Tubi Chief Content Officer Adam Levinson said in a statement, “We are delighted to launch our platform in these five Latin American countries, bringing audiences a mix of locally produced content, Spanish-language favorites and Hollywood titles. ” “We look forward to expanding deeper into Latin America following Tubi’s resounding success in Mexico, which has seen tremendous growth in such a short period of time.”
Tubi launched in mexico In 2021, TV is bringing viewers a native Spanish-language app in partnership with TV Azteca, a Mexican media company with four television networks. Tubi claimed in Thursday’s announcement that the streaming service saw a 60% year-over-year increase in total viewing time in Mexico and a 40% year-over-year increase in total viewers.
Fox reported in its fourth-quarter earnings yesterday that Tubi saw a nearly 40% increase in monthly active users (MAUs). Earlier in the quarter, the streamer announced a total of 51 million active users. Last year Tubi had 33 million.
CEO Lachlan Murdoch commented on Wednesday earnings call“We will continue to make prudent investments in Tubi with our vision to achieve a $1 billion in revenue run rate over the next few years.”
Fox acquired Tubi in 2020 for $440 million and will continue to invest in the platform. In the past year, the service saw a 45% increase in revenue.