Tesla will increase the price of its “full self-driving” beta software, the automaker’s Advanced Driver Assistance System (ADAS), by up to $15,000 in North America on September 5, according to CEO Elon Musk. tweeted sunday.
The Celebrity executive said the current price of $12,000 will be awarded for orders placed before September 5th, but will be delivered after. Musk also tweeted that Tesla owners can upgrade their existing cars to FSD in two minutes. Musk did not say whether there would be a planned price increase for the subscription option for FSD, which is $199 per month.
This isn’t the first time Musk has raised the price of the controversial ADAS, and it probably won’t be the last. In January 2022, Tesla increased the price of the one-time payment from $10,000 to $12,000. Last month, Musk said FSD was “ridiculously cheap” given the high price of the service, which the executive expects to deliver full autonomous capabilities by the end of this year, rather than just some automatic driving features.
There are about 100,000 vehicles equipped with FSDs, a number that appears to have remained flat in the first half of the year. Despite their name, FSDs don’t actually mean that cars can drive themselves – they require a human driver to remain alert and take control when needed. That difference is why the California Department of Motor Vehicles recently accused Tesla of falsely advertising its FSD and Autopilot ADAS.
Musk tweeted on Sunday that the price hike would follow. FSD Beta Version 10.69.2, which Tesla began rolling out Saturday, was released widely. The latest version includes upgrades such as improved unsafe left turns, 17% correction of velocity error for pedestrians and cyclists, and a new “Deep Lane Guidance” module for smoother lane switches.