East Goes Global launches distro arm to distribute music to DSPs in China

East Goes Global is launching a new distribution arm.

The Los Angeles-based, China-focused marketing company says its new service will deliver music from Western artists to DSP in China.

The news follows last week’s announcement that East Goes Global has closed a $1 million seed funding round. The company says it is now valued at $10 million.

The round was oversubscribed and extended exclusively to investors via invitation only. Notable investors in the recent funding round have included teams including Fletcher, Ingrid Andres, Jessie J, Jesse Reyez, managers Alfredo Tirado, James Dai and Jonathan Gordon’s 1916 Enterprises, Rogue. + more.

As part of this new expansion, East Goes Global says it will distribute music across China’s largest platforms, including Tencent’s QQ Music and Kugou Music, and NetEdge Cloud Music.

Also, as part of the new distribution service, East Goes Global has partnered with Acrylic Label, a recording company focused on instrumental music.

East Goose Global will distribute upcoming releases from the company’s roster moving DSP in China.

Led by founder and CEO Andrew Spelter, the company aims to bridge the social media gap between the US and China.

Spelter began working with British pop star Jessie J while at the management firm MDDN. He lived in China for four months in 2018 during the filming of the TV competition show Bazaar singerWhich one? Jessie J eventually won.

Spelter found East Goes Global and the company now claims to have secured over 100 million followers in China “among some of the biggest stars in the world.”

“Musicians have been kept in the dark over music streaming and consumption in the world’s largest, fastest growing market for too long. We are excited to open the door for this sector in a transparent way.”

Andrew Spelter, East Goes Global

On the expansion, CEO and Founder Andrew Spelter said: “I am thrilled to announce our distribution arm under the East Goose Global umbrella.

“Musicians have been kept in the dark over music streaming and consumption in the world’s largest, fastest growing market for too long. We are excited to open the door for this sector in a transparent way.”

“After meeting Andrew years ago when EGG was just starting out, it’s the equivalent of a visionary course of developing Western musical projects in one of the world’s most enigmatic foreign cultures.”

Jeremy Da, Acrylic Label

Jeremy Da, Co-Founder + General Manager of Acrylic Label, said: “Having met Andrew years ago, when EGG was just starting out, it was a visionary course of developing Western music projects in one of the world’s most mysterious foreign cultures. Exactly the same for .

“The acrylic label is thrilled for them to work closely with EGG in this new phase, to bring our brand of instrumental music to the Chinese market under their proven culture-conscious representation.”

worldwide music business

https://www.musicbusinessworldwide.com/east-goes-global-launches-distro-arm-to-distribute-music-to-dsps-in-china/

Leave a Comment