‘Virtual artist’ FN Meka has been dropped less than two weeks after Capitol Records announced her signing to the label.
The move follows a backlash revolving around stereotyping and appropriation and a strongly worded statement from activist group Industry Blackout.
Capitol Records confirmed yesterday (23 August): “CMG has severed ties with the FN Meka project, effective immediately. Without asking enough questions about Equity and the creative process behind it, the project was signed on We offer our deepest apologies to the black community for our insensitivity.
“We thank those who have reached out to us with constructive feedback over the past few days—your input was invaluable as we came to the decision to end our association with this project.”
Statement The From Industry Blackout, which was also issued on Tuesday shortly before Capital’s own announcement, read: “It has come to our attention that your company has signed off on the artificially designed ‘rapper’ FN Meka at the factory. Decided to partner with New
“While we appreciate innovation in technology that connects listeners to music and enhances the experience, we find fault in our lack of awareness of how offensive this caricature is. It is a direct insult to the black community and our culture. An amalgamation of gross stereotypes, the appropriative mannerisms derived from black artists, complete with the slurs included in the lyrics.
“This digital mannequin is a reckless abomination and a disgrace to real people who face real consequences in real life. For example, Gunna, a black artist featured on a song with FN Meka, is currently imprisoned for rapping the same type of songs that This Robot imitates. The difference is that your artificial wrapper will not be subject to federal fees for such.”
The industry blackout statement continued: “Reflecting a serious lack of diversity and the stupendous amount of tone deaf leadership for your company to approve this is simply unacceptable and will not be tolerated.
“We demand that this partnership be terminated, a formal public apology issued, FN Meka removed from all platforms. In addition, all money spent by Capitol Records and Factory New for this project will be allocated to charitable organizations that directly support black youth in the arts, as well as marketing budgets for black artists signed to Capitol Records. We look forward to your response and compliance.”
Capital took two hours from the release of the statement to confirm that its business relationship with FN Meka had been severed.
FN Mecha was created by ‘virtual record label’ Factory New and is based on thousands of data points compiled from video games and social media. He has over 10 million followers on TikTok – but, as of today, no major record company.
talking to new York Times On Tuesday, Factory New co-founder – and FN Mecha co-creator – Anthony Martini said he was looking forward to canceling the AI rapper’s deal with Capital Music Group, which he described as a “blog that is a clickbait headline”. lying on and”. created this narrative”.
Martini argued that FN Meka “wasn’t this malicious scheme from white executives” and that the team behind the digital artist was “really one of the most diverse teams you can get — I’m the only white person involved.”
The NYT confirmed that Capital did not make an advance payment to ‘sign’ FN Meka.
FN Meka’s flagship project in partnership with Capital, Single Florida Water – The collaboration – in association with chart-topper Gunna and professional Fortnite player Clix – has reportedly been pulled from streaming services.worldwide music business