Shuffles, Pinterest’s invite-only collage making app, is blowing up on TikTok—here’s how to get in – TechCrunch

Collage-style video “mood board” is going viral TIC Toc – and so the app is making them possible. Pinterest’s recently soft-launched collage maker Shuffles is climbing the App Store’s top charts due to demand from Gen Z users who are taking advantage of new creative expression tools. Make, To publish And share Photo Subject, These “aesthetic, collage then they set to music and posted on TikTok or shared privately with friends or with the wider Shuffles community.

Despite being in an invite-only state, shuffle 1 Lifestyle App on the US App Store.

During the week of August 15-22, 2022, Shuffles ranked No. 5 among the top lifestyle apps downloaded on the iPhone in the US, according to metrics provided by the app intelligence firm. data.ai – An increase of 72 places in the ranking compared to the previous week. 1 lifestyle app on the iPhone as of Sunday, August 21, and broke into the top 20 non-gaming apps on iOS across the US on the same day, after a 22 rank jump from the day before.

In addition, the firm sensor tower Found that the app is now number 66 on the US iPhone App Store and number 1 overall in Ireland, New Zealand and the UK. It is number 2 in Australia and number 3 in Canada.

First launched in late July 2022, the app saw 211,000 iOS downloads This month it has been live worldwide. 160,000 Most of those downloads were in the US, data.ai says. Meanwhile, Sensor Tower estimates that the app has seen around 338,000 installs during this period.

Given that it still hasn’t “launched publicly,” Shuffles appears to be an out-of-the-gate hit for Pinterest, thanks to products like Idea Pins for the creator-powered, video-first era. It’s trying to reinvent itself with something similar to TikTok, and live video shopping on Pinterest TV.

Similarly, Shuffles is also targeting a younger demographic that is using social media in a new way: for self-expression, not just networking.

The new app allows users to create their own collages using Pinterest’s photo library or by using the camera to snap photos of the objects they want to include. One clever feature includes the use of technology, built in-house, that allows users to cut objects from their photos, from their Pinterest boards, or by searching for new pins.

This is similar to iOS 16’s upcoming Image Cutout feature, which is, arguably, one of the more fun additions to ship with Apple’s new mobile operating system. Here, you can easily copy an object from one of your photos — like your dog, for example — then paste that cutout anywhere, such as in an iMessage chat. It feels a bit magical, as you only need to touch and hold the image to lift it away from the background.

Shuffle, meanwhile, makes image cutouts even easier. When you search for or snap a photo, the app often recognizes the object in the photo and all you have to do is tap the “Add” button to place it in your collage, where it can be resized and can be moved around the screen. Other times, you can use the included tools to crop out the part of the image you want to use in your creation.

You can also choose to add effects and motions to move images, rotate, pulse, swivel and more. For example, you can add an image of a record player, then animate it so that it actually moves.

image credit: Pinterest

The final product can be saved locally on your device, shared in Messages with friends, or published to a dedicated community using hashtags. These hashtags are browseable in the Discovery section of the app, where collages tagged with popular hashtags – such as #moodboard, #vintage or #aesthetic, are also displayed.

While the app makes good TikToks, it also helps drive traffic to Pinterest. The objects in users’ collages are linked to Pinterest and a tap will bring you to a dedicated page for the item in question, which you can open to view directly in Pinterest. In the case of items that are available for purchase – such as fall fashion or home decor, for example – users can also purchase the item by clicking on the retailer’s website.

The demand for the app is currently aided by its uniqueness.

Users need an invite code to get in – and they can only get it from an existing Shuffle user who only has 5 invites to share.

After seeing external success as a development mechanism for Google’s new email system, invitation codes have often been used to drive demand for new products. Gmail in the early 2000s. But in the years since, their use has felt less authentic, as they have become a way for app marketers to prompt users to post on social media in exchange for early access to a new product.

With Pinterest, however, the use of the invite code mechanism is not tied to a request that users must take some sort of action to go in. Instead, you have to know someone to receive the invite, which is why some TikTokers lament how did they have to To request Code dude.

(Beg no more: Pinterest provided an invite code for TechCrunch readers to use for Shuffles: FTSNFUFC. If that expires, you can visit Pinterest’s Instagram or Twitter account for future code drops This is not an advertisement or a paid promotion, we just share the code!)

Pinterest told TechCrunch that the app is invite-only because technically, it hasn’t launched publicly.

We’re told Shuffles is the first standalone app created by Pinterest’s in-house incubator, TwoTwenty. The team, which also had a hand in the creation of Pinterest TV, is focused on researching and testing and iterating new product ideas that gain traction.

Why the app is resonating with Gen Z seems to be a combination of the technology it uses to simplify collage making with the desire for creative expression tools that serve that demographic’s social habits.

“The app is seeing budding download speeds, targeting younger users. It is creating the creativity and empowerment of user-generated content that has been popularized in many ways by TikTok,” Lexi Sydow, head of insights at Data.AI, told TechCrunch. “Especially for younger generations, photo editing and creative projects are more mobile than ever, taking advantage of strong mobile apps to create robust projects that once required sophisticated desktop software. Apps with simple embedded tools Takes one step further that requires multiple steps or coordination across multiple apps,” she explained.

“Users curate their own mood boards and ‘vibes’, which touches a cultural thread similar to the scene-first campaigns by Spotify showing your unique musical tastes. The app naturally draws on Gen Z’s social habits where Users leverage social media apps to share with their network and close circle of friends.The app has so far received 4.31 out of 5 stars since its launch, with 72% of all reviews being 5 stars, Said Sido.

shuffle It is currently iOS only and is a free download on the App Store.

Shuffles, Pinterest’s invite-only collage-making app, is blowing up on TikTok — here’s how to get in

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