Believe makes series of leadership hires and promotions in Southeast Asia

The French-born distribution and services company Believe has made a number of new appointments to its Southeast Asia (SEA) leadership team.

The company has promoted Antoine L. Iman to Southeast Asia and Australia/New Zealand as Managing Director, Dahlia Vijaya to Country Director, Indonesia, Georgette Tengko, Country Director, Philippines and Somwale Limrachtamorn to Country Director, Thailand.

Believe says that members of its new leadership team “will be instrumental in driving the boom in the Southeast Asian music market as well as the growth of local acts”.

The firm has a presence in some of the largest countries in the region such as Indonesia, Thailand, the Philippines, as well as Vietnam, Malaysia and Singapore.

Believe says these new executive appointments are “central to capitalize on the growth trajectory across the region”.

Antoine L’Iman joined Believe in 2019 as Head of Label and Artist Solutions for Southeast Asia, helping establish the group in markets such as Indonesia, Malaysia, the Philippines, Thailand and Vietnam.

With prior experience in management, as well as working in the music and technology industries in both Europe and Asia, Believe says he will lead the next phase of its growth in Southeast Asia and Australia/New Zealand.

Country Director, Indonesia, Dahlia Vijaya joined Believe in 2019, with over 10 years of experience in the music industry, working with music publishing as well as Nageshwar and GP Records, two of the most prominent local labels in the country.

Somwale (TUN) Limrachtamorn, Country Director, Thailand, joined Believe in February 2022 and previously held the role of Thailand Managing Director at data analytics company Nielsen, covering 18 years in FMCG Retail, Automotive, Finance/Banking, Telecom and was experience. Media.

Georgette Tengko, Country Director, Philippines, has held leadership positions in the Philippines for several local and international entertainment brands, notably GMA, TV5, MTV, Channel V, The CW, Sony/AXN, and Iflix Philippines. She joined Believe as Country Director for the Philippines in August 2022.

“Asia will become the world’s largest music market in the next 10 years, with Indonesia, the Philippines and Thailand among the top 20 countries globally.”

Sylvain Delange, Believe

Sylvain Delange, Asia Pacific, Believe Managing Director, said: “Asia will become the world’s largest music market in the next 10 years, with Indonesia, the Philippines and Thailand among the top 20 countries globally.

“We thus aim to actively contribute to the growth of each local market, all of which are in the early stages of their digital growth cycle, by increasing the value we bring back to our partners in terms of digital expertise, monetization and marketing innovation. With our values ​​of respect, fairness and transparency.

“We have been investing heavily in this area over the past decade and have humbly played our part to make the market grow rapidly.

“With the appointment of outstanding executives in the form of Dahlia, Georgette and Somvale, and under Antoine’s leadership we are laying the foundation for the next 10 years to drive local partners, artists and labels to new heights.”

“The belief is steadfast in its belief that local artists will, over the next decades, increase their domestic market share while expanding their international footprints.”

Antoine L’Iman, Believe

Antoine L’Iman, Managing Director, SEA & AU/NZ, Believe, said: “The belief is steadfast in its belief that local artists will increase their domestic market share while expanding their international footprints over the next decades.

“Southeast Asian markets are on the verge of the next big leap for the digital music business globally, as users begin to migrate from ad-supported to subscription-based offerings.

“As such, Believe is supporting and empowering them from the ground up and we couldn’t be more excited for the next phase of our growth in this area.”worldwide music business

Believe makes series of leadership hires and promotions in Southeast Asia

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