TikTok is rolling out its comment dislike button globally to all users, company announced on Friday. The short-form video app began testing the dislike button in April, to allow users to identify comments they deem irrelevant or inappropriate.
If you click the dislike button on a comment, the dislike will not be public and commenters will not be notified that their comment has been disliked. Commenters and other users will also not be able to see how many times a comment has been disliked. You can also withdraw your dislike by tapping the button again.
“Earlier this year, we began testing a new way that people can identify comments they deem irrelevant or inappropriate,” TikTok said in a tweet. “After some testing, we are releasing it globally. We built this as a new way to hear feedback directly from our community. This allows us to better identify irrelevant or inappropriate comments, which helps us promote a comments section for genuine and authentic conversations.”
TikTok says that its main priority with this feature is to create a better experience for the users. When TikTok first began testing the button, it explained that it sees the dislike button as a way of flagging comments that may be spam or that don’t make sense in the context of the video they’re under. have been posted. It noted that the dislike button is not seen as a way to report comments, and users should still use standard procedure to report comments for harassment, hate speech, bullying, etc.
As a social media consultant, TikTok has been developing a dislike button for some time now. Matt Navarra This feature was first seen in March 2020.
With this latest launch, TikTok is joined by several other digital platforms with some variation of the dislike button. For example, YouTube offers a thumbs down button for comments, but the number of dislikes is private. Reddit, on the other hand, offers a similar downvote button for comments, but the total tallies for upvotes and downvotes are public. Twitter is also testing a private downvote button for replies to tweets.